On May 10, JPMorgan Chase & Co. announced it had suffered a $2 billion loss (soon estimated at upwards of $3 billion) in a six-week period by its London-based chief investment office. The firm’s public relations department got busier than usual — which means it was probably pretty close to spontaneously combusting.
But unlike JPM’s PR counterparts at Goldman Sachs, who were recently caught flatfooted by the media firestorm resulting from a New York Times’ op-ed written by disgruntled former advisor Greg Smith, this was a carefully coordinated increase in activity.
Following the announcement by JPMorgan, media outlets scrambled to ...
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