Brooke’s Note: For the most part I try not to lead a life distracted by social media issues and other web ideas that sometimes sounds more like sorcery than substance. But when Pat Allen speaks, I listen, at least with one ear. She is fully versed in both marketing and the asset management industry. She is the reason I now tweet after years of barely doing so. Allen is a big contributing reason that RIABiz has such an organic strategy for growth. She openly and usefully abuses me for my social media recalcitrance. It’s all in action here.
I remember exactly the day and where I was when I first learned about what that orange icon on websites stood for. OMG! (Sorry, Brooke, I’m guessing you probably despise texting shorthand right along with your disdain for social media.)
The fact that I could click on the icon, add it to a reader, and never have to worry about missing an update again came close to blowing my mind. While managing to keep it together, I had two thoughts:
1. My life has been changed forever (and it ...