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James Surowiecki has lessons for RIAs about marketing's mushy middle

New Yorker writer warns against the amorphous marketing blob that GM and Dell succumbed to

Author Brooke Southall April 2, 2010 at 5:30 AM
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James Surowiecki: Paradoxically, ignoring these people has turned out to be a great way of getting lots of customers.

Tim Welsh

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Pat Allen

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Dan Inveen

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Eliza De Pardo



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Mentioned in this article:

Nexus Strategy
Consulting Firm
Top Executive: Timothy D. Welsh



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