How the CFP Board is getting its $40 million's worth from its advertising campaign and how it isn't
Unaided recognition of CFP certification jumps about 90% in three years ...assets stemming from that, not so much
Jack Waymire
We deal with thousands of investors per month. We also survey investors several times per year. We do not see an appreciable increase in the recognition of the CFP designation. There is still a lot of confusion. Anyone can claim to be a financial planner – the range is an insurance agent with six months of experience to a CFP with 20 years of experience. There are also competing designations. The planning industry still needs full transparency, fiduciary standards for everyone, and fee-only compensation. Until that happens, investors will continue to be confused by the 250 designations that are used in the financial service industry.
Related Moves
AdvicePay finds its 'rockstar' leader after 14-month process where external candidate fizzled; now in-house candidate is ready to sizzle
Kelsey Lewis takes charge in Bozeman as president with CEO-like day-to-day duties that include replacing herself as customer success officer.
May 16, 2024 at 1:56 AM
Adam Birenbaum's calls 'Colony' deal -- to create $100-billion super-RIA -- a 'mandate,' but it's also likely a 'prelude' to larger strategic objective, M&A expert says
The 46-year-old CEO of Buckingham Wealth's 'long game' approach keeps paying dividends; it comes down to his approach to relationships
May 7, 2024 at 5:04 AM
Alan Moore can't catch a break; AdvicePay CEO exits after seven months, adding job he hoped to escape back on top of XYPN role; search on for new AdvicePay president
The job will be step below CEO, and new hire must have affinity for both touchy-feely culture and aggressive growth in Montana's wide open expanses
March 9, 2024 at 2:58 AM
Biz Briefs: AdvicePay waives key hiring requirement to land its next CEO • ESG firms may get OK in Oklahoma • eMoney adds new chiefs • CFP Board names new chair-elect • Robinhood cuts more staff
Alan Moore replaces himself with another guy with two respectable titles • eMoney promotes two • Moisand's third in line now known • Robinhood sacks 173 in year-to-date.
July 26, 2023 at 2:34 AM
See more related moves
Kitces.com
Consulting Firm
Top Executive: Michael Kitces