Bill Crager: I've got your back against the attack of the killer robo-advisors
Bringing the wood at the Envestnet Advisor Summit, the president allows that online advisors are crackerjack at providing account views 24-7 but human advisors can close that gap
Syephen Winnks
What Bill is saying is EnvestNet will not compete directly with advisors yet, to stay competitive, EnvestNet will advance modern technology that will electronically manage values and portfolio detail in real time that is otherwise not humanly possible to manage. There is no denying the human three dimensional limitation to reason, thus modern technology is the only way to manage an unlimited number of custom portfolios which incorporates important technologies (that also drive robo advice).
Utilizing advanced technology Envestnet will empower brokers to address and manage a broad range of investment and administrative values in greater detail with a far higher degree of technical competency than is humanly possible which minimizes any competitive Robo Advisor advantage. Yet cost will be a major factor which can only be mitigated through a more modern approach to portfolio construction. The days of expensive retail package advice products which do not constitute individualized advice required for professional (fiduciary ) standing are numbered in a highly competitive marketplace.
Envestnet will not compete directly with advisors as a robo advisor, but it will afford all the technical, cost and pricing benefits of robo advice.
SCW
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