Why Financial Times is starting an online publication for financial advisors and what to make of it

Saw some data recently, showing FT as one of the most successful serious publications in the world in making the transition to new publishing models.

Great they are focusing on our industry.

Interesting difference in these new publications—their focus is on the consumer not the advertiser (product distribution) as is the case with trade publications.

The new Editorial is much more consumer focused, so what is in the consumers best interests drives the publication rather than what is in the investment product vendors or broker/dealers best interest. The brokerage industry’s self selection to not acknowledge or support advice and professional standing of the broker will not only kill the industry but its associated publications.

RIABIZ has been fearless in focusing on enhancing the trust and confidence of the investing public—which is the right thing to do—the general trade press is certainly not authentic in its support of advisory services and (fiduciary) professional standing as evidenced by comment censorship when it comes to advancing an advisory perspective balancing brokerage bias..

RIABIZ will grow and prosper because it has built a loyal and growing readership of advisors and fiduciary advocates who advocate and advance the consumers best interest at personal peril when it was not popular to do so. You can’t get this content anywhere else.

Where do you go as a consumer for consumer driven content—not the trade press.

Like the brokerage industry, the trade press too self selects not to compete in the arena of ideas which advance professional standing—the life blood of readership and relevancy in serving the consumer’s best interest.

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Brooke,
It will be interesting to see if the Financial Advisor IQ offering can carve out a niche for itself in this relatively crowded space.

But it says a lot for RIABIz and its own niche success to be bold and confident enough to write a quality article like this about the launch of a potential competitor. Kudos. – Michael Kitces
Publisher, Nerd’s Eye View, www.kitces.com/blog

Based ob the research we’ve seen – our industry publishers will learn from FT.

The only way that we can reduce our financial dependence on the inflow of funds from the rest of the world is to reduce our trade deficit.