RIABiz

News, Vision & Voice for the Advisory Community

RIABiz

How JPMorgan's PR mojo downgraded a $3-billion PR typhoon to a five-day squall

Availability, self-criticism and starting from a position of credibility all helped short-circuit the relentless media laser

Author Guest Columnist Jason Lahita May 23, 2012 at 3:01 AM
Admin:
no description available
Jason Lahita: Words like "egregious," "sloppiness," and "stupid" were used ... by Jamie Dimon.

Elmer Rich III

Elmer Rich III

May 23, 2012 — 5:12 PM

The Chase loss is a symptom of a problem — not the problem. Idealistic as it may seem, some resources spent against the long-term problem could help the PR firm’s client (Chase) as well. Engaging in a public dialog around the problem would seem a productive PR strategy as well.

That is easy to dismiss as idealistic but it may deliver hard value as well. — bit longer term however.

Dodging a bullet is a good thing, stopping being shot at is good too.


Related Moves

Known for his high 'emotional quotient,' Jason Lahita rides solo, again, as a PR guru; this time, he's selective and looking for a few good non-robots

The Los Angeles RIA PR pro is launching a company called StreetCred from a backyard outbuilding with a mindset of finding clients who click with him

September 16, 2020 at 6:00 PM

Breen Blitz: Mercer seals Vanguard OCIO buy • Goldman[Sachs] & Cohen split • PIMCO joins ETF shift • AdvisorEngine-Schwab bond grows • Ellevest milestone • Lonsdale nets new chief • Fidelity leaks data & staff move • Coalition wins RIAs • Justin Wisz returns as investor • LPL nets CMO & Tifin a CEO

OCIO sale to Mercer may be Buckley's last act • Goldman's retail lead departs • PIMCO latest to convert mutual funds • Software firm upgrades Schwab data • Krawcheck preaches wisdom of naps • Fidelity hit by data snafu, but D&I on track • New Lonsdale tech shop imminent • Vestorly founder now funding start-ups • Eight month wait for CMO ends at LPL.

March 21, 2024 at 4:41 AM

Goldman Sachs-Creative Planning deal is bleeding defectors -- 16 more last week, report says -- auguring a 'potential disaster,' analysts warn

Dozens of former 'United Capital' advisors are fleeing at once, but Peter Mallouk is still battling to keep them, and Goldman Sachs may play legal hardball, sources say.

October 4, 2023 at 2:16 AM

November 18, 2022 at 2:56 AM

See more related moves

Mentioned in this article:

FiComm Partners
Marketing & Public Relations
Top Executive: Megan Carpenter, CEO



RIABiz Directory

The Industry Sourcebook for RIAs

   |    LISTING


RIABiz Directory sponsored by:

Directory Sponsor Logo