An advertiser's-eye view of Schwab IMPACT: Who's doing what right?
Sponsors that use an outgoing approach get tremendous client inflow
Elmer Rich III
Hyper-competition in all markets. Be interesting to see the data on advisor media usage, print vs. online. Assume advertiser decisions are based on latest readership/viewer/clicks/etc data.
Elmer Rich III
Just came across this:
“Web News Readers Have Greater Attention Span: Study
People who use the Internet to read the news have a greater attention span than print readers, according to a U.S. study that refutes the idea that Web surfers jump around and don’t read much.
- online readers read 77 percent of what they chose to read
- broadsheet newspaper readers read an average of 62 percent
- tabloid readers about 57 percent.
... this was the first large public study internationally to compare the differences between how people read the news online and in newspapers… this exploded the myth that Web readers had a shorter attention span.”
Longer excerpt from study here – http://wp.me/pXvvI-ru
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