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Articles tagged "RocktheBoatMarketing"

Mitt Romney (l.) and Mark Matson (r.) share a moment in front of Mitt's campaign jet.

A $3.4-billion DFA RIA sends his social media presence sky high with a 'Yep, I Built That' strategy
'Street cred' may attract like-minded clients but Mark Matson is also taking a calculated risk with his staunch political stance

Monday 10.1.12
Tweets Krawcheck: "Mind-numbing details [about the difference between RIAs and B-Ds] make it hard to get anyone to stay awake thru it."

What to make of Sallie Krawcheck's emergence as a Twitter-sphere celebrity
The ex-Merrill Lynch exec reveals a self-deprecating bent but the 'crazed UNC basketball fan' still doesn't seem sold on the differences between RIAs and stockbrokers

Wednesday 5.2.12
Pat Allen: You have to be able to improv with RIAs. They have their own agenda. The whole idea of the ad campaign is passé.

Why RIAs would rather go to Twitter than talk to a wholesaler
Asset managers are cutting out the middle-man by going straight to the Web, study says

Tuesday 8.2.11
Pat Allen: My favorite content from the year broke new ground, introduced new ideas, deepened my understanding or changed my mind.

How 25 pieces of web content from 2010 should guide an advisor's digital approach for 2011
Top research, analysis and marketing that help humanize the financial services business are among Pat Allen's choices

Thursday 1.6.11
Ron Shevlin: The message is: Get more aggressive about marketing in general.

9 things to know about the 'truth' concerning RIA use of social media
Results of a new Pershing-Aite study show advisors really are using social media -- and making more money by doing so

Wednesday 7.21.10
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Most Emailed Stories »

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Story » Grant Barger: Any prospect should ask: What is your purpose?5 questions advisors must prepare to answer to remain relevant Read 
Story » Cathy Curtis: My goal is to have prospective women clients find me on LinkedIn.RIAs recount how they reap new clients using LinkedIn and Twitter, stealing a march on shackled wirehouse advisorsRead 
Story » Phyllis Borzi: We thought we hadn't done enough.Borzi: Exemptions from conflict of interest will be part of new fiduciary proposal Read 
Story » Mark Tibergien: It's been a dream of ours.Pershing and BNY Mellon unveil a unified, 'dream' RIA and bank custody unitRead 
Story » Sallie Krawcheck: I worry our industry will become the Republican party -- with middle-age white guys talking to middle-age white guys, saying that we need to change.At Envestnet event, Sallie Krawcheck alludes to Crager alliance, blasts women-as-niche marketers and edges perhaps closer to endorsing the RIA model