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Content tagged "Pat Allen"



Pat Allen:  You stand to gain minutes if not hours back in your day by checking RSS out.

How a little orange RSS icon changed my life and why it's unacceptable that 98% of advisors have no idea it exists
The automated content pusher is the most invaluable time-saving, easy-to-use social media tool RIAs have never heard of

Wednesday 5.21.14
Michael Kitces: There's very little other ongoing  'work' tied to blogging, once everything is set up.

The RIABiz top 10 industry blogs -- and which bloggers they recommend
The RIA business is a land of micro-niches where owner-operated blogs are often the best reading spot for advisors to find the vibe and the level of granularity they seek on a subject

Wednesday 1.15.14
Pat Allen: Wholesalers will work their top 250 or so and Marketing needs to work the rest.

As mutual fund wholesaler economics get squeezed, mutual fund CMOs find best new friend -- online advertising
Web banners, other digitial media, are proving cheaper, more targeted, more accountable and more digitized making them good substitutes for wholesalers to smaller accounts

Friday 11.8.13
Adam Birenbaum: Someone will emerge from the RIA space to be the size and scale to compete with the largest wirehouses -- so why not us?

How a $20-billion RIA is buying its 'Microsoft' marketing agency as the engine for propulsion to $100-billion
Adam Birenbaum is betting on David Levin to be his J. Pierrepont Finch but to succeed by really trying

Thursday 10.10.13
John Bogle: They have a problem.

John Bogle tells the Morningstar crowd just why Vanguard Group has a 'problem' -- and it starts with his dogged criticism
The outspoken sage is outraged that his old company sells funds with 'Wonder Bread' sales tactics while holding itself out as the low-cost choice

Friday 6.14.13
Mitt Romney (l.) and Mark Matson (r.) share a moment in front of Mitt's campaign jet.

A $3.4-billion DFA RIA sends his social media presence sky high with a 'Yep, I Built That' strategy
'Street cred' may attract like-minded clients but Mark Matson is also taking a calculated risk with his staunch political stance

Monday 10.1.12
Tweets Krawcheck: "Mind-numbing details [about the difference between RIAs and B-Ds] make it hard to get anyone to stay awake thru it."

What to make of Sallie Krawcheck's emergence as a Twitter-sphere celebrity
The ex-Merrill Lynch exec reveals a self-deprecating bent but the 'crazed UNC basketball fan' still doesn't seem sold on the differences between RIAs and stockbrokers

Wednesday 5.2.12
Pat Allen: You have to be able to improv with RIAs. They have their own agenda. The whole idea of the ad campaign is passé.

Why RIAs would rather go to Twitter than talk to a wholesaler
Asset managers are cutting out the middle-man by going straight to the Web, study says

Tuesday 8.2.11
Pat Allen: My favorite content from the year broke new ground, introduced new ideas, deepened my understanding or changed my mind.

How 25 pieces of web content from 2010 should guide an advisor's digital approach for 2011
Top research, analysis and marketing that help humanize the financial services business are among Pat Allen's choices

Thursday 1.6.11
Ron Shevlin: The message is: Get more aggressive about marketing in general.

9 things to know about the 'truth' concerning RIA use of social media
Results of a new Pershing-Aite study show advisors really are using social media -- and making more money by doing so

Wednesday 7.21.10
Pat Allen: From the bottom up and from the top down, wirehouses and broker-dealers are working toward enabling advisors to participate online.

What three highly wired financial advisors have to teach us about social media
Blogs may be the most influential -- and most forgotten -- form of social media

Wednesday 7.21.10
James Surowiecki: Paradoxically, ignoring these people has turned out to be a great way of getting lots of customers.

James Surowiecki has lessons for RIAs about marketing's mushy middle
New Yorker writer warns against the amorphous marketing blob that GM and Dell succumbed to

Friday 4.2.10
Pat Allen: The assumption was that someone would come to your site and take the time to browse it. Oh no, they won’t.

Five changes to expect in social media in 2010
Expect asset managers to play major game of catch-up in modernizing web marketing

Monday 1.4.10




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