Top Executive: Doug Rose
27 West Athens Avenue Suite 200
- 50 FTEs
- Founded in 1991
Q&A:What is the service or product you offer to RIAs?
Gregory FCA is a full-service public relations firm that ranks among the top 50 largest PR firms in the country. With a particular focus on the financial services industry, we help clients raise their visibility, gain credibility and win exposure by appearing in high profile media. We support their efforts to communicate their company news, demonstrate their thought leadership and gain momentum for their strategic initiatives using both traditional public relations efforts as well as digital media strategies. We work with firms to develop marketing strategies that highlight their expertise, showcase their professional depth, demonstrate thought leadership on issues most relevant to their clients and underscore the value of the firm. With extensive networks throughout the industry, Gregory FCA works with RIAs to build their business and differentiate them from their competitors.How do you differentiate your offering from competitors?
With a team of full-time professionals dedicated to working with the financial services industry, Gregory FCA has emerged as a leader in the financial communications field. With over a decade of experience, we’ve established a network of peers and professional contacts within the financial media and other influential verticals to deliver high quality media exposure, while helping RIAs merchandise their expertise through content marketing strategies. We have a strong education on regulatory and compliance considerations and work to identify emerging trends within the industry, such as social and other new media endeavors. Gregory FCA engages the client and individualizes their experience to create an effective messaging campaign carried out in top-tier broadcast and print outlets. Bottom line: we understand the business of being an RIA and we leverage that understanding for our clients’ success.What else would you like to say about your business?
Gregory FCA offers a full spectrum of public relations services, including media placement, content marketing and social media strategies, to clients throughout the United States. Each client works with a team of professionals focused on sharing their message with the national media. Our staff includes former journalists, financial advisors, expert media training professionals and seasoned communicators. Our agency provides specialized support in the areas of crisis communications, investor relations, investment product/strategy distribution support and conference/event related publicity.
The odd case of Mitt Romney's TD Ameritrade conference keynote and how it turned out for all concernedThe RIA custodian took a risk aligning its brand with the presidential loser but both, arguably, came out as winners
How a $20-billion RIA is buying its 'Microsoft' marketing agency as the engine for propulsion to $100-billionAdam Birenbaum is betting on David Levin to be his J. Pierrepont Finch but to succeed by really trying
Fidelity and TD Ameritrade show new teeth in RIA advertising -- albeit with giraffes, and children on summer porchesOn the heels of Schwab's 'owning it' campaign, Fidelity aims to catch (and repaper) RIAs and TD goes for the soft belly of the industry
Bill Dwyer tells RIAs to advise more -- albeit with heavy use of products -- and tips his hand about his for-profit futureIn Philly, the former LPL super-exec talks a very RIA game but seems to hint at FINRA-as-king and getting advisors out of investment advice
|Super bloggers with real street cred are the missing ingredient for casting a Web net|
Sallie Krawcheck talks tough -- and with disarming openness -- online about the glass ceiling and lip glossWith 45,517 followers on LinkedIn alone the ex-wirehouse exec is using a first-person voice to reinvent herself and expand her sphere of influence, observers say
|The ex-Merrill Lynch exec reveals a self-deprecating bent but the 'crazed UNC basketball fan' still doesn't seem sold on the differences between RIAs and stockbrokers|
|Early attendance figures and a full agenda bode well for the rising custodian's 2010 National Conference|
If you are the owner of this listing, you can edit the contents and billing information. First, we have to verify via email that you are the owner: